An interesting set of stats came in over night from Russell Beattie.
Regardless of the quality of the ads, their mobile contextuality, or the two providers’ relative brands, I maintain that most mobile web developers will go with the provider that helps them fill their pockets quickest.
And because I suspect Russell is particular AdMob fan, the result he presents is particularly noteworthy.
$3.50 on Wednesday.
$18.54 by Saturday.
That’s something like 74% average daily growth.
Russell claims these have now “caught up to my AdMob earnings in just 4 days”. Judging by the table, the growth is being fuelled by new clicks, despite the impressions being stable. So perhaps the quality and contextuality of Google’s ads are their driving forces.
[…disclosure: Google is an investor in my company. But even if they were not, this would still be pretty amazing]
UPDATE: I got the maths wrong.