No prescription viagra Jeremy Keith’s blog post entitled ‘One web‘ is good summary of many of the points of view around designing and developing web sites and services for mobile devices. No prescription viagra I think he has a staggered commenting system, no prescription viagra so I thought I’d share my response here in the meantime. No prescription viagra Don’t worry; it’s not inflammatory (or at least, no prescription viagra is not meant to be!)
I’m still convinced there’s something bigger going on here.
No prescription viagra The (paraphrased) ‘one-url-for-one-document’ mantra is great when the web is one of essentially immutable documents.
No prescription viagra But isn’t it time to bust through this assumption? – as we (and even consumers) start to think of the web as being more one of apps? One which should flex and adapt to give the user the best experience (by which I include content, no prescription viagra functionality as well as user interface and pixels) possible, no prescription viagra given everything we can divine about the human using it?
No prescription viagra If an application is to provide the service that its user needs, no prescription viagra the more clues about what that human is doing the better. No prescription viagra If they are using a mobile device, no prescription viagra there’s already a big clue about what that user’s state might be. No prescription viagra I’m intrigued by things like Nokia’s Situations project too, no prescription viagra as it permits more insight into what the user is doing, no prescription viagra where they are, no prescription viagra and what state of mind they’re in. No prescription viagra Imagine how you might be able to optimize a web experience – to the human – given such clues!
No prescription viagra So as you can tell, no prescription viagra I’m excited about this. No prescription viagra A far more fluid web that is truly responsive like this. No prescription viagra Responsive to human context (in all its possible forms) and not just the temporary challenge of smaller numbers of pixels. No prescription viagra It’s not that I’m not a fan of RWD – just that it’s far too superficial to help move the web to this higher plane.
No prescription viagra However, no prescription viagra I also still believe in ‘thematic consistency’, no prescription viagra by which the W3C means that the same URL should get you to the same content. No prescription viagra BUT that is not the same as saying that the same users actually want to use the same content or that web providers want to give it to them.
No prescription viagra In practical terms, no prescription viagra this might mean promoting or demoting certain types of content that the designer thinks are more or less useful for users known to be in the mobile context. No prescription viagra (I’ve talked about promoting ‘contact us’ from the conventional end-of-secondary-menu to front-and-foremost on mobile sites, no prescription viagra for example.)
No prescription viagra But why not create entirely separate services? I certainly don’t find it condescending when a user-interface designer has thought about what I actually want to do in a given context. No prescription viagra More likely I’ll be thrilled.
No prescription viagra And by the way, no prescription viagra with this point of view, no prescription viagra separate URLs or domains are entirely consistent: “we don’t mind which device you actually use, no prescription viagra but you should be aware that the content on our mobile URL is better suited to humans on the move”.
No prescription viagra Finally I should add that this is really nothing more controversial than using country-code top level domains. No prescription viagra The reason there is an amazon.co.uk is because users in the ‘UK context’ want (or need to be given) different content and functionality. No prescription viagra No-one ever complains about detecting IP ranges to encourage users from different countries to go to the best service for their likely location.
No prescription viagra I’m a proud citizen of Mobile Web country 😉