Now what is Verizon doing?

YouTube/Verizon has been much blogged. But what about this?

Revver is a tiny, tiny YouTube, but has revenue at the root of its DNA.

So this is interesting. Verizon hedging two bets, taking on an advertising-based model, for an internal play off against the mighty YouTube brand?

Yes, very interesting.

(A cynic might also suggest they want to make sure they don’t end up completely beholden to Google.)